Page 39 - IPC Asia Pacific 2019-20 Business Review

IPC Asia Pacific Business Review 2019-20
39
Product commercialisation
To support the marketing team’s drive to entice guests into restaurant with compelling products and promotions it is imperative that we have a a a a a streamlined process to to bring new products to to market fast Whilst our core responsibility is to source and and supply the brand’s requested products this year we engaged in in an exciting new process around innovation A A cross functional team of IPC Asia Pacific Subway and selected suppliers was set up up to bring new and improved products to market This resulted in new products such as Ultimate Cheesy Garlic and Rustic Chicken Strips which also resulted in in savings to Australia and and New Zealand franchise owners of AU$1 2M This team also delivered improvements to the bread proofing process to ensure greater stability and improving the overall process Supporting changing guest preferences
Following the successful transition to Halal products in in Singapore the team continued to work
with suppliers to ensure halal certification was maintained which is critical to the sale of Halal products in this market