Page 108 - Career Development Guidebook (09.03.24)

RETAIL
RETAIL

In Vietnam's bustling retail sector, key metrics illuminate the industry's landscape. Revenue emerges as
the standout performer, reflecting its vitality. However, online visibility presents an area ripe for
improvement.

Professionals within this vibrant sector earn an average salary of approximately 19,100,000 VND,
affirming its financial allure (Salary Explorer, 2023). Furthermore, the industry exhibits robust growth,
poised for an impressive CAGR of 12.05% by 2028, underscoring its promising trajectory (LinkedIn, 2023).

Promising career pathways beckon as big retail groups offer management trainee and apprentice
programs to nurture future talents.
Market trends include the ascendance of e-commerce platforms, domestic retailers' mergers and
acquisitions (e.g., Masan Group and VinCommerce), and the expansion of foreign retailers from
Thailand, Korea, China, and Japan.

Regarding onboarding and learning, employees can anticipate comprehensive training programs,
focusing on company culture and workflow, ensuring their readiness for the dynamic retail landscape.

References
1. Salary Explorer. (n.d.). Average Salary Wage Comparison Vietnam - Sales, Retail, and Wholesale. Salary Explorer. Link
2. Rubik Top. (n.d.). Vietnam's Retail Market is Growing Rapidly with a CAGR of 12.05%. LinkedIn. Link

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