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                                         MSME & START-UP BULLETIN, VOLUME 1, ISSUE 1, AUGUST 2022
                                                                        OLUME 1, ISSUE 1, AUGUST 2022
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                  well as other schemes related to de- numerous  measures  under  Atmanirbhar
                  sign,  intellectual  property  rights  and  Bharat Abhiyan. The measures include Rs
                  marketing scheme.                        20,000 crore subordinate debt for MSMEs
                                                           and Rs 50,000 crore equity infusion through
             The Covid-19 pandemic affected the entire

                                                           MSME funds of funds.
             country’s economy, with the MSME sector
             being the worst hit. The sector suffered       The rationalization of taxes and duties (for

             the most in ensuring business  continuity,    various products from steel and alloys to
             challenged  by  severe  liquidity  crunch  and   garments and leather) favours domestic
             dipping demand. Amidst the crisis, it’s       manufacturers and will further boost the
             the  government’s  consideration  for  the    sector  to  support  the  slogan  of  vocal  for
             stressed  sector  that  has  provided  much   local to global.
             impetus for the MSMEs. The government is
             already reviving the economy by promoting     The opportunities available in the form
             indigenous manufacturing through various      of government  fi nancing,  restructuring
             incentive schemes. One of the key schemes     of their loans, availment of rehabilitation
                                                           packages by RBI government or alternative
             is PLI Scheme which is attracting global
             players to set up manufacturing units in      business ideas must be used by MSMEs
             India  to  become  an  important  part  of  the   optimally. Here arises the need for Cost and
             supply chain system. banks were exempted      Management Accountants (CMAs). The role
             to maintain cash reserve ratio for the loans   of CMAs in helping the MSMEs navigate
                                                           through the obstacles of high fixed cost, low

             disbursed from January 1 to October 31 2021

             to first time MSME borrowers. Furthermore,     credit worthiness, risk of bankruptcy etc.
             RBI has also allowed Non-Banking Financial    In the new era of disruptive technologies,
             Companies (NBFCs) to avail bank funding       Indian MSME are in a paradoxical situation
             under Targeted Long Term Repo Operations      as  they  want  to  improve  the  quality  of
                                                           the products/services to ensure customer
             (TLTRO) to promote incremental lending
             and push revival of stressed sectors. Under   delight. It is evident that in the quest for
             the scheme, NBFCs will be able to provide     excellence, MSME must adopt better quality

             a credit lifeline to financially drying MSMEs.   enhancement and sustainment strategies
             these measures will helped make funds         to take advantage of the new era, which in
                                                           turn will ensure their survival in the global
             more readily available for MSMEs. The
             Union Budget 2021-2022 brought relief         market. Cost and Management Accounting

             to  the  capital-starved  MSMEs,  with  the   offers a spectrum of tools and techniques
             government infusing Rs 15,700 crore for       for performance management and to ensure
             the sector. The decision to incentivize the   competitiveness with the help of MBO,
                                                           Balanced Scorecard, HR Cost accounting
             incorporation of One Person Companies

             (OPCs) in the budget will feed the MSME       method. Effective deployment of the
             ecosystem. To push for faster resolution      management  accounting  techniques  will
             of  cases,  the  government  has  sought      assure the MSMEs with reduced operational
             to strengthen NCLT framework while            cost,    decreased     process    variability,
                                                           enhanced business competitiveness and
             announcing the introduction of alternate
             methods of debt resolution, such as via       enhanced  customer  satisfaction.  The
             e-courts and special framework for MSMEs.     intricate methods of Target Costing,
             The government had already initiated          process costing and standard costing can
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