Page 5 - Maccabi Your Impact June 2022
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Maccabi Australia Report - June 2022 - from the President’s Desk
2022 OBJECTIVES & ACHIEVEMENTS Maccabi States and MAI has launched and will interest in Maccabiah but successfully building a
Our goals and objectives for the year gone by are become an important platform for all members. This large contingent. It ought to be noted that the
noted below. In the main they have been centred on will allow for a better brand focus and ensure there is project size is not only measured by the team size
being a more efficient and effective organisation that consistency in our messaging and reach. Our but also the contribution of the community who have
is able to respond to the challenges that a COVID marketing presence has been the beneficiary of the contributed to the $10 million project that is the 21 st
environment imposes. Covid period, our webinar series, online and social Maccabiah. At the time of writing this report – a
media campaigns have been instrumental in driving team of over 550 people will be leaving Australia on
th
Organisation Sustainability the Brand to new heights – a reach of 2 million views the 7 July and we wish them well.
To ensure our financial future, we have taken a bold and facebook growth from 1400 to 4600 in 2 years Health & Wellness
s and Instagram from 1,100 to 2,895.
step to create a National Foundation that will take
the lead on consolidating all our revenue raising and Maccabi LIFE is now a key strategic priority for the
fundraising activities. This Board will be chaired by Sports development organisation and as such we have recruited a
Dale Smorgon and will continue the great work that Our focus has been on Junior carnival and Program manager to deliver on the many objectives
was previously managed by the Maccabi Victorian Maccabiah. The 40 th carnival held in January 2022 events and goals we have in place. Our annual events
Foundation. A clear focus, mandate and objectives will be remembered as the first one in which we only in collaboration with Dementia Australia and MS
have been set and a dynamic committee of people hosted the event in Perth and had to cancel the other continued albeit in a hybrid model. There is a new
have been recruited to help with the national events due to the growth on the Omicron variant. strategic plan and indeed operational goals which
objectives. This strategic shift will build a more Plans are already underway for the 41 st carnival have been developed and rolled out in 2022. To date
aligned and effective organisation. which will be held in Melbourne in January 2023.
there have been some notable achievements
Brand Development As to Maccabiah, this was postponed from 2021 to including but not limited to the development of 8000
Maccabi life membership, the delivery of multiple on
Our goal of consolidating our database in a national 2022 and under the leadership of Barry Smorgon and trend webinars with an audience reach of over 5000
newly formed Operations Team of Sam Gamsu and
portal has been completed and with this our Giselle Berlinski work has continued unabated
communication to our members and the community leading to over 700 people registering for the 2022 people and early-stage development of a new mobile
is being streamlined. A new National marketing games. A team of dedicated volunteers have put in APP.
committee has been formed to ensure better many hours and energy into not only maintaining the
alignment. Also a new website has been built for all
