Page 20 - TARGETED REPLACEMENT CAMPAIN

TARGET AUDIENCE

Saimal Communications Ltd. ’s implementation of the TRC – campaign focuses on two groups
of stakeholders critical to a sustainable and ultimately successfed in the fight against of Malaria
as Public Health Problem Disease;

Primary Audience

Head of House Hold

Secondary Audience

The general population (communities)
Community / Political Leaders,

Community Health Workers (CHW’s)
Care givers of both children under-five
and pregnant women

Influential people in the family and
community