Page 22 - TARGETED REPLACEMENT CAMPAIN

BEHAVIOUR COMMUNICATIONS

OBJECTIVES

OVERALL OBJECTIVES

Scale up the use of ITNs in the targted campaign regions (Mtwara & Lindi) through education on Malaria’s
prevention, diagnosis and treatment interventions and their other health benefits that will ultimately reduce
the number of Malaria related cases and deaths especially in children under-five, pregnant women and school
children.

i.e. To reduce malaria transmission to a level where it’s no longer a public health problem (Malaria
Control) aided by the adoption of proper ITNs usage in all sleeping spaces.

BEHAVIOR OBJECTIVES

To increase the proportion of people who register to receive ITNs

To increase the proportion of people who go to the ITN issuing centers with a coupon to obtain ITNs

To increase the proportion of people who sleep under ITNs every night

To increase the proportion of people who take the proper care of ITNs