Page 35 - TARGETED REPLACEMENT CAMPAIN

CAMPAIGN ACTIVITIES DESCRIPTION

- 8 Activities PSAs were implemented
Ground Activation - PSAs & Community Theatre
prior to the Launch
Community Influencers (Local Artist, Religious - Regional & District Representatives
leader, LGAs)

- Mashujaa Fm
- Newala Fm
- Safari Fm
- Mwananchi Magazeni
TV, Print & Digital Platform
- Nipashe
- ITV
- Azam
- TBC

ITN Campaign Launch Events Collaterals
To ensure the smooth implementation of planned campaign Launch Event below items were handled
by Saimal Communications Ltd;

1. Overall planning & management of Campaign Launch Event; Venue setup, Artist booking, and
management, Digital, Print and TV station booking and Logistic planning

2. Overall venue setup with
• Min Stage for the event with base platform area
• A sound system
• A 60 KVA Generator with fuel for the event
• Security Services during the outreach event with help of the local police force serving the
respective wards