Page 34 - TARGETED REPLACEMENT CAMPAIN

KISARAWE INACHANJA DISTRICT CAMPAIGN LAUNCH MECHANICS

Through conducted Courtesy Call, Saimal Communications aided by implementing partner T-MARC,
BreakThrough, NMCP and DMO made concerted efforts to actively engage District Government Adm-
initsrtaive Teams and Health Management Teams with consideration of Regional Commissioner as the
main Guest of Honor (GOH) for the TRC District Campaign Launch Event.

As per District Launch event program Lineup, the confirmed GOH was invited to launch TRC campaign
launch through the below tailored launch mechanics

• Post to the launch speech, the GOH was entitled to open a speech, to signify the official launch of
the campaign proposition and dissemination of key messages to the general population and his
personal commitment to saving lives against the Malaria disease in Mtwara region.

• SAIMAL SBCC team showcased the participatory community theatre event that offered a platform
for customized edutainment skits that resonated with Project‘s targeted low literacy settings as a
trigger for action and adoption of supported priority behaviours.

• Key District leaders, Social Influencer in attendance and community members were called upon

to the stage to make a personal commitment to saving lives by encouraging their community to
partake in fight against Malaria.

• District Local Artist were engaged in gracing of the campaign Launch to continue lay emphasis

with reaffirmation of the TRC Campaign as they entertain community members in attendance with
continued dissemination of key malaria themed messages