Page 32 - TARGETED REPLACEMENT CAMPAIN

COMMUNITY SENSITIZATION MOBILIZATION
ACTIVITIES

TARGETED MASS REPLACEMENT CAMPAIGN LAUCH

To mark the Launch of “Mass replacement Campaign” a District Event was conducted in Mpwampwa Ward
in Newala District, Mtwara Region.

The conducted District Launch Event brought together group of stakeholders critical to a sustainable and
ultimate success in the fight against malaria by disseminating the key malaria messages (Correct Net usages
and Net caring) such as Political Leader, Regional/ District Management Teams, key Influencer such as Distric
local artist owining to their ability to pull footfall, entertain and postively influence behavioral transformation
of widee communities.

To ensure conducted District Launch Event activities adopted content and resonated with respective en-
gaged communities cultural norms, Saimal Communications adpoted mid media activities implementation
mechanics of Community Theatre and (PSA) actvities which facilitated community engagement through
local themed contest, whose performance were included in the respective pre- hotspots ground activations.

Through conducted Courtesy Call, Saimal Communications aided by implementing partner T-MARC, Break-
Through, NMCP and DMO made concerted efforts to actively engage District Government Adminitsrtaive
Teams and Health Management Teams with consideration of Regional Commissioner as the main Guest of
Honor (GOH) for the TRC District Campaign Launch Event.

i.e The event was graced by Hon. Colonel Ahmed Abbas Ahmed, Newala Regional Commissioner,
District Executive Director (DED), DAS, Council Chairman, Community Development Officer(CDO), Youth
development Officer (YDO), District treasure, District Security Committee and other key implementing
stakeholder.