Page 4 - IILMGSM Journal_Management Perspective
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tents:
Research Papers
Anindita Chakraborty 4-22
Internet-based corporate reporting: evidence from Indian GDRs
Mili Saxena 23-29
Impact of export led strategies on India’s economic growth in the post reform era
Garima Malik, Abhinav Guptha 30-42
Impact of Advertising on Brand Personality of FMCG Products: Customer’s Perspective
Vanita Tripathi, Shruti Sethi 43-65
Domestic financial market integration in India
Amit Kumar, Priyanka, Rashmi 66-72
Venezuela under Special Focus Market Group: Analysis of Indian Trade and Export Opportunities
Sanjay Bhayani, Nishant V. Vachhani 73-83
Identification of online advertising categories and measuring its effect on consumer buying patterns
Case Study 84-94
Sita Mishra
Group on Developing online Group buying – a Case Study approach
Book Review 95-98
Indranil Mitra
The Progress Principle
3
Research Papers
Anindita Chakraborty 4-22
Internet-based corporate reporting: evidence from Indian GDRs
Mili Saxena 23-29
Impact of export led strategies on India’s economic growth in the post reform era
Garima Malik, Abhinav Guptha 30-42
Impact of Advertising on Brand Personality of FMCG Products: Customer’s Perspective
Vanita Tripathi, Shruti Sethi 43-65
Domestic financial market integration in India
Amit Kumar, Priyanka, Rashmi 66-72
Venezuela under Special Focus Market Group: Analysis of Indian Trade and Export Opportunities
Sanjay Bhayani, Nishant V. Vachhani 73-83
Identification of online advertising categories and measuring its effect on consumer buying patterns
Case Study 84-94
Sita Mishra
Group on Developing online Group buying – a Case Study approach
Book Review 95-98
Indranil Mitra
The Progress Principle
3
