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8.The Speed & Scope of Google Ads



        Google AdWords is the world’s largest and most popular PPC advertising plat-

        form. AdWords used, it has become synonymous with the term “paid search.”

        Paid search focuses on the targeting of keywords and the use of text-based ad-
        vertisements. Advertisers using AdWords bid on keywords – specific words and

        phrases included in search queries entered by Google users – in the hopes that

        their ads will be displayed alongside search results for these queries. Each time

        a user clicks on an ad, the advertiser is charged a certain amount of money,

        hence the name “pay-per-click advertising”. Users are paying for the potential to
        find new customers based on the keywords and search terms they enter into

        Google.


        Below are some of the tips to help boost your Google AdWords budget


           Monitor your Google Analytics regularly to know the best key words

           suitable for you.

           Try the effectives of different keyword matches.
           Study your audience for specific services to determine the

           target specifics.

           Track the click through rates of your campaigns to find the over

           performing keywords.

           Narrow down your Google AdWords strategy to the few keywords
           that will reflect on your conversion rates.

           Consistently evaluate your Google AdWords marketing strategy.

           Get professional help to fine tune your Google AdWords marketing

           strategy.
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