Page 5 - E-BOOK
P. 5

3.Creating Content That Actually Attracts New Patients




        According to the Content Marketing Institute, 80% of consumers prefer to

        learn about a company or practice by the content they can access online

        such as blog posts or articles rather than advertisements. If you know that
        more people are entering “cataract doctor near me” than “ophthalmologist

        near me,” you can direct your keywords and titles accordingly for SEO. Quality

        content can provide a boost to your business on areas where it is necessary.

        Here are the best ways to churn out some interesting and productive content,




              Evaluate your current patients t find what motivates people to seek your help

              Adopt a content strategy that suits your organization’s goals


              Highlight your top practices and procedures to promote them on your website

              and social media.

             Do a keyword research and enrich your content with keywords and popular


             phrases that people may use to find you.

             Always stick to patient perspective.

             Provide informative content that solves people’s problems and guides them in

             medical practices.


              Entertain your viewers with some visually stimulating and educating infographics.

             Make use all digital media channels and use customized content for each of them.

             Offer professional commentary on recent trends, practices and development in


             healthcare.

             Be consistent in providing the information on healthcare.

             Give some space for the customer voice’s and stories.

             Create interesting videos to deliver important topics that entertain the


             common people.

             Provide Q& A sessions to interact with your audience.
   1   2   3   4   5   6   7   8   9   10