Page 3 - E-BOOK
P. 3
Introduction:
1.Why Marketing, Why Now?
Across all medical and healthcare practices, one leading marketing indicator
is crystal clear: Healthcare consumers want to purchase medical services the
same way they like to purchase anything else—by researching online, reading
reviews, and seeking referrals. In today’s world, health professionals simply
must establish themselves as reliable and reputable sources through their
websites and social media sites online—because that’s where their patients
are looking for information and guidance.
Patients today are much savvier about researching and making choices
regarding their medical care rather than just accepting their general practitioner’s
referral. For many practitioners who are used to previous generations who
relied on family doctor referrals through the yellow pages, this can be bewildering.
However, by getting accurate information online and interacting with current
and prospective patients online, medical providers can expand both their
practice and their reputation as a trusted, reputable resource.