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Introduction:



          1.Why Marketing, Why Now?









        Across all medical and healthcare practices, one leading marketing indicator

        is crystal clear: Healthcare consumers want to purchase medical services the

        same way they like to purchase anything else—by researching online, reading

        reviews, and seeking referrals. In today’s world, health professionals simply

        must establish themselves as reliable and reputable sources through their
        websites and social media sites online—because that’s where their patients

        are looking for information and guidance.

































        Patients today are much savvier about researching and making choices

        regarding their medical care rather than just accepting their general practitioner’s

        referral. For many practitioners who are used to previous generations who

        relied on family doctor referrals through the yellow pages, this can be bewildering.
        However, by getting accurate information online and interacting with current

        and prospective patients online, medical providers can expand both their

        practice and their reputation as a trusted, reputable resource.
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