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4.Use the Power of Patient Stories



        One of the easiest ways to attract new patients is to engage them with stories

        that inform them and build their trust in medical practice. If a patient reads
        how a doctor helped someone with a problem or pain similar to theirs,

        they’re more likely to conclude that their issue can be resolved. We’ve found




        it’s just as effective to use a patient’s ¬first name only, or even a general term
        like “a young teacher” or a “grandfather” to provide some context for their

        feedback. However, the results must be verified for that specific case.


































        Let’s have a look at how these patient stories or testimonials can elevate your
        business,


            Patient stories establish a strong connection and close relationship with the
            viewers and validate the authenticity of the content and the services.

            You get to explain the dry medical content with a touch of personality.
            Patient stories provide an excellent opportunity to humanize your brand.

            You can express the relatable, interacting and empathetic side of your brand.
            Showcase your hospital’s trustworthy and compassionate environment.

            Patient stories resonating with your marketing strategy and your audience are

            highly impactful and tend to stay longer in the viewer's mind.
            Drives in organic traffic and increases the attention of the audience.

            Significant positive impact on patient satisfaction, patient referrals, and outcomes.
            Increases your website’s reach and engagement.

            Inspires people to take further action and thereby influences conversion rates.
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