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4.Use the Power of Patient Stories
One of the easiest ways to attract new patients is to engage them with stories
that inform them and build their trust in medical practice. If a patient reads
how a doctor helped someone with a problem or pain similar to theirs,
they’re more likely to conclude that their issue can be resolved. We’ve found
it’s just as effective to use a patient’s ¬first name only, or even a general term
like “a young teacher” or a “grandfather” to provide some context for their
feedback. However, the results must be verified for that specific case.
Let’s have a look at how these patient stories or testimonials can elevate your
business,
Patient stories establish a strong connection and close relationship with the
viewers and validate the authenticity of the content and the services.
You get to explain the dry medical content with a touch of personality.
Patient stories provide an excellent opportunity to humanize your brand.
You can express the relatable, interacting and empathetic side of your brand.
Showcase your hospital’s trustworthy and compassionate environment.
Patient stories resonating with your marketing strategy and your audience are
highly impactful and tend to stay longer in the viewer's mind.
Drives in organic traffic and increases the attention of the audience.
Significant positive impact on patient satisfaction, patient referrals, and outcomes.
Increases your website’s reach and engagement.
Inspires people to take further action and thereby influences conversion rates.