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Chapter Six
                6                 USING A LOOKALIKE AUDIENCE












         While custom audiences are great for re-engaging people who already had an interaction


         with you, lookalike audiences allow you to target new users that don’t know you yet, but


         are very likely to become your customers. Choose a suitable custom audience as a source,


         for example current customers if the aim is to get more purchasers, or current leads if you


         wish to get more signups. You need at least 100 people in the seed audience to create a


         lookalike audience.
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