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Chapter Six
6 USING A LOOKALIKE AUDIENCE
While custom audiences are great for re-engaging people who already had an interaction
with you, lookalike audiences allow you to target new users that don’t know you yet, but
are very likely to become your customers. Choose a suitable custom audience as a source,
for example current customers if the aim is to get more purchasers, or current leads if you
wish to get more signups. You need at least 100 people in the seed audience to create a
lookalike audience.