Page 28 - MSGA eBook

Chapter Seven
7 HOW TO TARGET YOUR FACEBOOK ADS TO A CUSTOM

AUDIENCE

Targeting audiences is

extremely simple. Start with

opening Facebook Ads

Manager and creating a new

adset within a campaign.

Scroll down to the Audiences

section:

Just start typing the name of

the Custom Audience you

want to target and select it

from the autocomplete list. If

you want, you can select more

than one Custom Audience to

increase your reach.

Once you’ve selected an

audience, you’ll notice that

hovering your mouse cursor

over it will cause two icons to

appear. The X deletes your

audience and clicking the

down arrow gives you the

option to exclude the

audience.