Page 30 - MSGA eBook
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BOOST YOUR CAMPAIGNS
Strategy #2: Regain lost customers
How many times have you discovered a great site only to forget about it later? This
clearly happens often, even if you’ve bought a great product. This may be the case for
your old customers, as well.
To solve this, create a Custom Audience with a list of all the people who have bought
something from you in the past, but haven’t bought anything recently, and target them
with ads about your new products. They already know and trust you since they've
purchased from you in the past. Leverage this!
Remind them that they’ve done business with you in the past, and maybe offer them a
sweet deal since they are long time customers. For these kinds of campaigns, craft a
very direct and friendly message.
Use your brand in the picture or in the title. These users will recognize and trust your
brand.
