Page 21 - YouTube Mastery eBook
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YOUTUBE MASTERY
These categories, at first glance, may appear only to be useful for
searching through the millions of videos in YouTube’s library.
However, take some time to look at the categories and consider
what it would be like to pursue each topic individually, which can
be an insightful practice for finding your niche.
Researching Topics
Figure out what the most popular topics are today. You can do
this by signing up for Google Ads Keyword Planner
(https://ads.google.com/home/tools/keyword-planner/). Once
you’ve determined your niche, you will need to figure out the most
common problems or questions that people within the particular
niche face. This is what you can base your videos off of, by
solving those issues or problems with the videos you create. For
example, many people are interested in learning about new
technology and its future. If you are interested in the technology
niche and want to delve into it, you can create videos that discuss
the latest gadgets and prospective electronics. If you are already
an affiliate, it would be strategic for you to implement a brief
promotion for an affiliate product relative to the niche at the end of
each video.
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