Page 22 - YouTube Mastery eBook

YOUTUBE MASTERY

All that is required is to find a large enough market that is willing

to spend money. After that, it comes down to drilling down to a

specific niche and creating content that is relevant and that either

solves a problem, serves to inform them, or entertains them.

Consider a “Desperate Niche”

If you are still having trouble choosing a niche, you may want to

consider what is known as a desperate niche. When someone is

in dire need of a solution to their problem, they are more likely to

spend money. When people spend excessive cash to get rid of

their problems, a desperate niche can often be a profitable source

of income. If you notice an issue that people are desperately

trying to rectify, this is an excellent example of a desperate niche.

This is your opportunity to help them through well-constructed

YouTube videos and make a profit.

However, you need to remember that even with a desperate

niche, you have to enjoy the topic, or at the very least have an

interest in it, or you will eventually grow tired of it and give up. For

instance, if you never had a problem with your weight, you will

most likely not be very passionate about starting a channel that is

dedicated to weight loss. You need to ensure that your content

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