Page 14 - 7 Small Business Success Secrets

People want t o connect with others and are more inclined t o buy from
a business that has a person behind the brand that they have

genuinely connected with. Video i s a powerful way for you t o
showcase who you are & what you d o with a n ideal customer o r
client. I t doesn’t have t o b e super complicated! You carry a video
camera around i n your pocket everywhere you go, there i s absolutely
n o excuse for you t o not press record and post a video t o your social

media profile. I f you aren’t comfortable being o n video yet, you can
always give that task t o members o f your team & have them build a
connection with the community o r simply practice & get more

confident a s you consistently improve with each recording. You can
film a short video sharing behind the scenes a t your store/office,
showing off your new products & how they work, introducing
members o f your team, pitching your services, talking about a sale o r
giving a tour! There are s o many endless options o n what you can

say & d o o n video. Give i t a chance today & watch a s more people
fall i n love with your business.