Page 5 - 7 Small Business Success Secrets
P. 5
BRAN D YOUR BU S INESS
O N SOCIA L M E D I A
Your business i s who you are & what you do. Your brand i s how your
ideal customer o r client perceives & understands that aspect o f your
business. You’ve probably heard the term “spread your brand
awareness” before. But what does that truly mean? I n order for your
ideal customer o r client t o understand & connect with your business,
YOU have t o understand & connect with i t FIRST. For example, i f w e
got into a short elevator ride together, could you clearly communicate
t o me, a stranger, who you are & what you do? Have you created
company core values & a tagline that sets you apart from your
competition?
