Page 7 - 7 Small Business Success Secrets

G I G T CRE A T E E N A G N CONT E N

EDI
FOR SOCI A L M A

Engaging content starts b y thinking differently. You don’t want t o
match your competition! You’ll want t o talk about who you are &
what you d o i n a way that stands out and i s unique t o your specific

industry. Ask yourself, what isn’t being done? What content haven’t
you seen? What content would your audience love more of? I t
becomes easier t o create engaging content when you are also best

friends with your brand avatar. A brand avatar represents the type
o f individual that you would want t o buy your products o r book your
services. You need t o know everything about this character!