Page 8 - 7 Small Business Success Secrets
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The closer you know your avatar, the better you can serve.
         When you know who you’re i   n  business for, you can create

         content that will b  e  engaging & creative for them. You can
         utilize apps like CANVA o  r  UNFOLD t  o  create graphics for
         social media. DropMock has pre-made video templates
         perfect for small business owners. I  would also encourage you

         t  o  make some o  f  your weekly content about the faces behind
         the brand. Meaning, take pictures & video o  f  you &  your team!
         Whether you own a   pizza restaurant o  r  a  n  accounting office,
         you want t  o  create the know, like &  trust factor i  n  today’s

         business world. S  o  make sure that you post a  picture o  f  a
         staff member baking a  delicious pizza o  r  your office assistant
         taking phone calls. That i  s  engaging, genuine content &  will
         help t  o  grow your brand awareness!
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