Page 8 - 7 Small Business Success Secrets
P. 8
The closer you know your avatar, the better you can serve.
When you know who you’re i n business for, you can create
content that will b e engaging & creative for them. You can
utilize apps like CANVA o r UNFOLD t o create graphics for
social media. DropMock has pre-made video templates
perfect for small business owners. I would also encourage you
t o make some o f your weekly content about the faces behind
the brand. Meaning, take pictures & video o f you & your team!
Whether you own a pizza restaurant o r a n accounting office,
you want t o create the know, like & trust factor i n today’s
business world. S o make sure that you post a picture o f a
staff member baking a delicious pizza o r your office assistant
taking phone calls. That i s engaging, genuine content & will
help t o grow your brand awareness!