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(14) Keidan J. Sucked into the Herceptin maelstrom. BMJ. 2007 Jan
6;334(7583):18.

(15) Wilson PM, Booth AM, Eastwood A, Watt IS. Deconstructing Media
Coverage of Trastuzumab (Herceptin): An Analysis of National Newspaper
Coverage. J R Soc Med. 2008 Mar 1;101(3):125–32.

(16) The selling of a wonder drug—Science—The Guardian [Internet].
[cited 2012 Mar 26]. Available from: http://www.guardian.co.uk/science/
2006/mar/29/medicineandhealth.health.

(17) Ibid.
(18) To be absolutely clear, there is no evidence that a company was
involved in promoting Barbara Moss to the media. This case simply illus-
trates the melodramatic ineptitude of coverage for new cancer drugs.
(19) Castrén E. Is mood chemistry? Nature Reviews Neuroscience. 2005
Mar 1;6(3):241–6.
(20) The Pittsburgh Tribune Review (4/2/07).
(21) Lacasse JR, Leo J. Serotonin and Depression: A Disconnect be-
tween the Advertisements and the Scientific Literature.PLoS Med. 2005 Nov
8;2(12):e392.
(22) Petersen M, p102: Our Daily Meds: How the Pharmaceutical
Companies Transformed Themselves into Slick Marketing Machines and
Hooked the Nation on Prescription Drugs. Picador; 2009.
(23) Ibid.
(24) Leo J, Lacasse J. The Media and the Chemical Imbalance Theory
of Depression. Society. 2008 Feb 19;45(1):35–45.
(25) The test has now been altered; the original description is pre-
served online at: WebMD’s Depression Test Has Only One (Sponsored)
Answer: You’re ‘At Risk’—CBS News [Internet]. [cited 2012 Mar 26]. Avail-
able from: www.cbsnews.com/8301-505123_162-42844266/webmds-

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