Page 2 - Email communication for businesses during COVID 19 crisis

It is indeed hard to tell how hundreds of billion-plus populace across the globe are being hit
with emails in their mailboxes every day. Each educating us about COVID-19. A serious
concern though, the pandemic has impacted and become notoriously irksome amongst people
since it has emerged from nowhere and grabbed the headlines claiming to be the most
instantaneous and fatal bug in the history of this humankind.

Being a responsible business owner and market leaders, you and your management teams
might be carefully considering sending your business emails. How to conduct email mapping
and analysing if sending an email at this crisis juncture is the right thing to do. It is believed
that 47% of the business organizations these days are sending emails to update and inform
their subscribers of their concern, approx. 32% are those who will be sending official
correspondence duly signed by the CEO of their company – just to stay connected and the
rest are at a dormant state since they are not sure if this is the right time to correspond and if
yes? How?
Even if this is the case, funnel down and you will be able to see that since the world is
revolving around the fatal virus, your emails might not be considered with importance and
also there are chances an important piece of your brand information will get ignored in
currently overloaded mailboxes. In worst scenarios, your emails might even be blacklisted
since deemed inappropriate exploiting.

How do we know when to send an email about COVID-19?

Simply because you are receiving email notification in your mailbox from multiple sources
all alarming, updating stats promotional advertisements does not in any way mean that its
time you too must send an email.

Remember to send an email only if you have a legitimate business demand

Today, every country is running out of patience, however, let us simply not assume that we
need to send email correspondence to all our subscribers and clients even if our products and
services are not impacted by COVID-19, the major drawback is that in a situation like this,
they will not appreciate an email notification with repeated messages, statistics, and alarms.
First thing first, we identified three of the most critical situations when you must need to send
an email related to COVID 19 is:
⦁ Your organization wants to extend help during this unprecedented time( virtual assistance,
critical announcements such as waiving off cancellations, provide food and health supplies)
⦁ You have information that needs to reach them and services that have got impacted –which
must be intimidated to your customers.
⦁ Informing you’re most important contacts how they can reach out to you remotely.

Though these points mentioned above are just a few filtered and brainstormed points which
have been keenly questioned and tested by top leaders and business owners. You need to
keep in mind if you qualify to send an email and you need to act on it, do plan well to set the
content for an email during this testing time. This planning will help you decide your action
for your business and also enable you to re-verify every aspect of your reasons and qualify
them to be valid.

Now that you are sure, you qualify to send an email-what are the key points you need to keep
in mind while drafting the content.