Page 3 - Email communication for businesses during COVID 19 crisis

⦁ Sender’s name
Try and keep your sender’s detail honest and straight. This isn’t the time to play around with
personal names, do not even use designations. Let the receiver know who has sent the mail.
Be consistent as this will help them connect with you better and your thoughts.
⦁ Subject Line: Simple and succinct
We suggest you provide concise and clear subject lines, so the recipient, while browsing her
mailbox understands what is the content about and there is more likely that they will click
open the mail.
⦁ Content Tone: Upfront
Try and adhere to simple methods of expressions, this as mentioned above is not a time to
sound rude or cheeky, maintain a formal tone and emphasize the facts in a calm and less
anxious tone.
⦁ Decode: Action Plan
Your subscribers are keen to know what you as a brand is intending to act to reduce the
impact. While you decode and mention the plan of actions in the listed form –this will give
them exactly what they want to read.

The world around

Probably people who think like me will agree to the fact that the world now seems unreal and
is changing from the way it used to be just 30 days back.

Every organization and its employees are trying to adapt to the “in-demand” way of working
from home – all because of the downfall of world economic crisis, direct impact on the
business or simply fallout of customers- the list goes on and on. It is however evident that we
need to be prepared for the pace to pick on as soon as the world has fought the battle.

Amidst all the banters and more, some of the organizations across the globe are doing a
fantastic job of communicating with their stakeholders, clients, subscribers and trust me you,
they are doing it well. We have witnessed top leaders communicating factual, heartfelt and
action-oriented messages and they have had a great impact. All these clearly show
communicating at this crisis hour is important.

What are leading companies doing to communicate during a crisis

COVID-19 undoubtedly is like the drought in a flood-prone city. It is ironically the first and
last of its kind that has impacted businesses across all market segments. It becomes very
important for organizations and business houses to communicate with their stakeholders and
this communication needs to be well channelized. What are the factors we need to keep in
mind to plan crisis communication for your business?
Here are three important tips for Email communication for businesses during COVID 19
crisis

⦁ Designate a responsible person within your organization to create personalized emails.

The moment this is actioned, mails hit the mailboxes of the key stakeholders keeping them
posted of the various steps you are taking to lessen the impact of the crisis. The content
explains well the various ways you are planning to continue and how well you are managing
your resources and clients. Handysends special feature helps personalize the name, brand and
various other fields to reach the right inbox.