Page 4 - Email communication for businesses during COVID 19 crisis

⦁ Ensure you monitor and supervise email and in-app communications –avoid being
spammed

If you are trying to reach your clients across email and in-app, try to be considerate as to what
is the frequency to outreach set by your marketing or Sales team. It is critical since if it is
overdone –there is a possibility that these will fall under SPAM and Junk mails.

⦁ Build an engaging way to outreach your product

Now that you have set the frequency of reaching out in a line, ensure the message in-app
reaches subscribers and clients timely and all end-users who most likely connects and
engages in-app than on emails are happy, well engaged with the content.

⦁ Avoid taking editorial stances

Our business is important and it does not mean we take editorial stances on the ongoing crisis
and leave it for dedicated agencies to handle. Never try to use your COVID-19 for business
advantages and opportunities. In case your opinion clashes with your clients, you will be
risking your brand repute.

At a critical circumstance, we all are surrounded by, the call of the hour is to go forward with
clean and focused correspondence. We hope the above points will inspire more ideas to deal
with the situation well. We must all try to share our ideas with others and pave a path to deal
with the situation. Rest assured this will help you emerge well planned, stronger and better.