Page 16 - FOOTSCRAY LIVE Project - Producers_Neat

16 FOOTSCRAY LIVE - A NEXT GEN FM PROJECT

C ONS TRUC TING A KILLER

EMAIL

Sending an interview request via email can bring mixed results.

There are many reasons why an email invitation may not be successful. If the guest has never
met you or spoken to you they may treat it as spam and delete it or if they do not check their
email regularly they may miss it all together.

Having said that, if you decide to use email to request an interview make sure you send a killer
email that makes them want to take notice.

It’s seems a minor thing but what you write in the subject section of your email is probably the
most important part of the invitation you are sending.

If they are like many busy people they may receive 50-100 emails a day. The question you need
to ask yourself is what will make your email stand out from the rest?

Check out these email subject headings. Which one would attract your attention more?

‘Radio Interview Request’ Or ‘Broadcast across the globe – Australian students interview Adam
Goodes on radio station FOOTSCRAY LIVE’

Compared to the first subject heading, the latter clearly conveys a sense of excitement and
anticipation. It is more likely to generate curiosity in the reader. Remember the purpose is to have
your guest open up your email to read more.

The body of your email, like your phone interview request, needs to explain very quickly, clearly
and respectfully…

1. Who you are
2. What radio station you are from
3. Why you are emailing to ask for an interview
4. Explain why they are the perfect guest to address the topic on your show
5. Promote the fact you are student-run radio station that is broadcasting live across the
world.

You should also include in your email the time and date of the proposed interview and location, if
you would like to do an in-studio live or on-demand interview.

FOLLOW UP REJECTION WITH A POLITE AND PROFESSIONAL THANK YOU

If your guest declines your invitation on this occasion follow up with an email thanking them for
considering your invitation, and ask if you can send an interview request at a later time.