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12 FOOTSCRAY LIVE - A NEXT GEN FM PROJECT
It is also important that you ask for the media person’s email address so you can follow up with
them after your call.
In some instances you may be able to contact the media manager’s directly on the phone or
email if you can find their contact details online.
Unless the media manager or the guest themselves have declined your invitation, as a general
rule keep persisting and following up your guest request at least once a week for a couple of
weeks.
If an in-studio interview cannot be arranged, be prepared to offer them a chance to pre-record
their interview, do a live phone interview or a Skype interview instead. In other words make it
difficult for them to say no.
Whilst persistence more often than not will be rewarded, there is a fine line between being
persistent and being rude. Remember it is always important to remain respectful of the person
and the organisation you are approaching, especially if you think you may have to approach them
again in the future.
