Page 25 - BRIMBANK LIVE REVIEW 2020 - MAKING MEDIA AUSTRALIA - FINAL

Participants were challenged to attract a 10,000 unique live and podcast
listeners for Phase 1 and Phase 2 of the project.

Audiences were targeted through…

• The parent, family, and friend networks
• Council and community stakeholder networks
• Social networks of the council and participants
• Partner social networks
• Primary, secondary, and tertiary education networks
• Government agency and business networks
• Mainstream and local media.

MAKING MEDIA AUSTRALIA provided participants with a media and marketing
kit to assist them in promoting their radio program to their community audiences.

By late December 2020 the BRIMBANK LIVE crew had succeeded in attracting
close to 7,000 listeners and viewers to their content i.e. over 3000 live radio
listeners, 1,900 podcast listeners and 1,900 on-demand video viewers.

25