Page 11 - FOOTSCRAY LIVE Project - Marketing & Promotion_Neat

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When it comes to securing a high profile guest always aim high and always be professional,
respectful and determined.

5. ALWAYS LET YOUR AUDIENCE KNOW WHAT IS HAPPENING

If you have a big guest scheduled or you are covering an important event you, need a strategy in
place to let your audience know in advance what you have planned.

You don’t want the moment to be a lost opportunity to increase your station’s profile and grow
your listenership.

A creative social media strategy designed to gain attention, likes and shares, will amplify your
results, and increase the awareness and reach of your station.