Page 12 - FOOTSCRAY LIVE Project - Marketing & Promotion_Neat

12 FOOTSCRAY LIVE - A NEXT GEN FM PROJECT

6. ADDRESS AN IMPORTANT COMMUNITY PROBLEM

Producing and widely promoting radio shows that are designed to address important community
problems, is a great way in which you can grow your audience.

Survey your teachers, parents and students at your school, study the local papers and other
media outlets to help you identify the hot topics in your community.

To maintain credibility with your audience you need to make sure you interview people on both
sides of the debate to ensure you broadcast a balanced view.

Content from hot topic debates can provide powerful content for social media and blogging
purposes, so make sure that your marketing and promotion crew is involved in the planning for
this type of content.

7. CREATE CONTENT THAT EDUCATES OTHERS

Another great way of attracting listeners is by producing radio shows that educate others.

Shows addressing health and fitness, wealth and finance, the environment, relationships etc. are
typical educational programs that inform listeners about how they can improve their lives and the
community around them.

Well produced shows hosted by informed presenters and engaging experts, sharing their
knowledge and advice, can be very popular and build station loyalty with audiences looking to
better themselves and their lives.