Page 13 - Bullion World Volume 03 Issue 07 July 2022
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Bullion World | Volume 2 | Issue 07 | July 2022









































           MMTC-PAMP has established         breakers, relays, etc., and are a part   beautiful Shankh-shaped 24k 999.9
           a new facility for silver refining   of almost every appliance.     purest gold coin for Akshaya Tritiya
           and manufacture of electrical     PAMP Precision, MMTC PAMP’s       and have now brought 8 gm King &
           contact business. What is the     wholly-owned subsidiary, produces   Queen guineas to cater to the gifting
           motivation for this? How big is   these contacts made of silver and   demand in the wedding season.
           the opportunity?                  silver alloys and delivers on the   We also launched unique silver
           Silver’s share in the industrial space   highest quality standards. This   collectibles in collaboration with the
           is gradually growing in India, and   extension of our business opens an   World Wildlife Fund on World Wildlife
           we can see huge demand coming     excellent opportunity to cater to a   Day to raise awareness about
           in from the electrical sectors. In   new and more significant segment.   endangered species.
           2021, global physical silver demand   MMTC-PAMP industrial silver plant
           increased by 19 percent from 2020   plans to produce more than 100   Master alloys are another
           to reach 1.049 billion ounces. As   million pieces of contacts this year   value-addition route taken up
           per Metals Focus, India consumed   and double the digits by the end of   by MMTC-PAMP. How is that
           about 4,500 tons of silver in 2021,   next financial year.          business doing? What is the total
           with 40% of it in jewelry and nearly a                              market size of master alloys in
           quarter in the industrial sector. This   MMTC-PAMP is a pioneer in   India currently? What are the
           demand is projected to rise by a third  online/digital gold and silver   growth levers?
           to reach 5,900 tons this year.    initiatives. What are the new     The Master alloys business is
           MMTC-PAMP's new industrials       innovative products/strategies    thriving, and we have seen a 130%
           plant has been set up in Haryana's   MMTC-PAMP is pursuing to       growth since the previous fiscal year.
           Mewat to foray into the industrial   expand its presence in the     The key growth lever there is MMTC-
           silver business. It is a strategic move   space? Any new end-use cases?  PAMP’s integrated offerings which
           aligned with Govt of India’s focus on   At MMTC-PAMP, we strive to bring   ensure jewellery manufacturers can
           boosting the share of manufacturing   our customers the best and most   get the entire gamut of services,
           in the economy and expanding      innovative products. Keeping in mind   from recycling old gold to bullion
           into an industry that positively   the rich cultural heritage of India,   bars and now master alloys too.
           impacts day-to-day life. The electric   we have been launching coins for
           contacts are used in switches, circuit  various occasions. We crafted a



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