Page 15 - Bullion World Volume 03 Issue 07 July 2022

Bullion World | Volume 2 | Issue 07 | July 2022

Starting as gold traders, the
Jayantilal Challani Group of
Companies ventured into the
jewellery retail sector and made
a mark with the brand “Challani
“concisely. Their vision and belief
are to offer their clients jewelry they
genuinely deserve with excellent
craftsmanship, uncompromising
quality, and constant innovation
with new designs. Offering a vast
collection of jewellery and pricing
at levels within reach keeps them
ahead in the customers’ minds.
The finest Jadau jewellery, from
traditional bridal sets to everyday
wear, would enrapture your minds
and hearts in one go. The intricate
craftsmanship coupled with passion
and perfection would linger for
generations. The fabulous antique
jewellery would bring back the
nostalgic memories of the good old
days of the Emperors and Kings.
Reviving those works without
disturbing the mood of tradition has have Turkish-style gold jewellery in the cake. Most recently, the Leading
been well crafted and created for their showroom. English Daily Times of India was
modern-day women. The tantalizing awarded the FINEST JEWELLERY
temple jewellery displayed here Not leaving the men behind, the IN TOWN. No wonder they were
imparts the rich fragrance of divinity golden bracelets, golden cufflinks, awarded in different genres in the
in its highest form with idols of Lord diamond-studded belts, and much previous four years.
Krishna, Lord Ganesha, Goddess more would leave them in awe.
Lakshmi, and so on, giving away a Challani Jewellery Mart values SOCIO-CULTURAL ACTIVITIES:
sea of serenity in our minds. customer relations the most. Jayantilal Challani is also very active
Constantly thriving to keep the Challani Jewellery Mart has a range in social and cultural activities.
traditional jewellery designs alive, of customer-centric initiatives to He has contributed liberally to
and when it is needed, they blend it address the client's needs. They various social welfare activities,
with contemporary patterns. Many issue in-house certificates for their including constructing Water Booths,
love their fusion jewellery and feel it diamond jewellery and have a 100 Dharmashalas, Goshalas, etc., and
has the complete blend of ancient percent buy-back option (exchange); helping the flood victims. He has
and modern thoughts. for the jadau polki, it is 85 percent. recently built a massive temple in
Globalization and western trends Adding one more feather in the cap Madurantakam. Recently he has
are influencing contemporary brides is their new Silver Store, Challani offered Pandiyan Kondai, a divine
who opt for Italian jewellery and – House of Silver on North Usman crown made out of 3 kgs of gold
jadau polki more than our traditional Road, showcasing the finest and and studded with precious stones,
gold. Italian jewellery is the latest hallmarked Silver Articles, Artefacts, to Lord Parthasarathy Temple,
fad as it’s lightweight gold and Jewellery, and Furniture, to inhale the Triplicane.
budget-friendly. Challani Jewellery lustrous beauty of Silver.
Mart has Middle-eastern options Challani Jewellery Mart has received
too. They are one step ahead and many coveted awards as icing on

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