Page 4 - Jostens Yearbook_Adviser Guide
P. 4

TABLE OF CONTENTS                                                                                                                                                                            ICON KEY

                                                                                                                                                                                                              Most information in this book will
                                                                                                                                                                                                              be helpful to all advisers, but some
                                                                                                                                                                                                              of the information should get extra
                   7      CHAPTER ONE                             73      CHAPTER FOUR                                                        131      CHAPTER SIX                                            consideration from club and middle
                                                                                                                                                       INTERVIEWING AND CAPTIONS
                          BUILDING A TEAM
                                                                          DESIGN
                                                                                                                                                                                                              school advisers.
                                   Terms                                           Terms                                                                       Terms
                              1.1   Staffing                                 4.1   Elements of Design                                                     6.1   Listening
                                                                                                                                                                                                                      IN THE MIDDLE
                              1.2   Expectations                             4.2   Designing Yearbook Pages                                               6.2   Preparing Questions
                                                                                                                                                                                                                      Highlights instruction and
                              1.3   Roles and Responsibilities               4.3   Modular Design                                                         6.3   Captions                                              activities that are especially
                              1.4   Icebreakers and Games                    4.4   Typography Basics                                                      6.4   Caption Style                                         useful to middle schools.

                                                                             4.5   Consistency                                                                                                                        CLUB CUES
                          CHAPTER TWO                                                                                                                  CHAPTER SEVEN                                                  Highlights instruction and
                  29      GETTING STARTED                                 CHAPTER FIVE                                                        149      WRITING                                                        activities that are especially

                                                                  101                                                                                                                                                 useful to clubs, but is useful
                                   Terms                                  PHOTOGRAPHY                                                                          Terms                                                  to all advisers.
                              2.1   Organization and Leadership                    Terms                                                                  7.1   Headlines
                                                                                                                                                                                                                      MIDDLE SCHOOL & CLUB
                              2.2   Creating a Ladder                         5.1   Photojournalism                                                       7.2   Types of Stories
                                                                                                                                                                                                                      Highlights instruction and
                              2.3   Chronological Coverage                    5.2   Composition Techniques                                                7.3   Finding Stories                                       activities that are especially

                              2.4   Workflow                                  5.3   Exposure and Equipment                                                7.4   Workflow: Drafting and Revision                       useful to both middle
                                                                                                                                                                                                                      schools and clubs.
                              2.5   Grading and Accountability                5.4   Equipment Check Out                                                   7.5   Revising and Editing
                                                                                   and Maintenance                                                                                                                    DIGITAL CLASSROOM
                                                                              5.5   Image Storage                                                      CHAPTER EIGHT                                                  Highlights resources that
                                                                                                                                                                                                                      can be downloaded from the
                          CHAPTER THREE
                  53      THEME                                               5.6   Rating and Reviewing                                      167      MARKETING                                                      Digital Classroom.
                                                                              5.7
                                                                                   Editing for Publication
                                                                                                                                                               Terms
                                   Terms                                                                                                                  8.1   Building Your Marketing Plan
                              3.1   The What, When and Why                                                                                                8.2   Building Your Audience
                                   of Theme
                                                                                                                                                          8.3   Building Your Offers
                              3.2   Where Readers Should See
                                   Theme in a Yearbook
                              3.3   How to Build Your Theme
                              3.4   Who Theme is For
   1   2   3   4   5   6   7   8   9