Page 54 - Jostens Yearbook_Adviser Guide

TERMS PARTING PAGE THEME

The final page of the yearbook with a design similar A central idea or concept that sets the tone for
to the title page; makes a powerful and final verbal telling the story of the year. Repeated throughout the
and visual statement of the theme or concept. yearbook on cover and endsheets, and in opening,
COLOPHON closing and dividers, it unifies the storytelling
RECOGNITION ADS message of the book and gives it personality.
A reader service that lists the staff, acknowledgments, printing
specifications, awards and press association memberships. Recognition ads offer family and friends the THEME DEVELOPMENT
opportunity to purchase advertising space containing
COVER personal messages and photos in the yearbook. The best themes wed verbal and visual elements into
Recognition ads are a great source of revenue for a seamless whole. Verbal development “cool tools”
The first thing a reader sees when receiving a yearbook, so it should make many staffs. include a catch phrase, section spin-offs, headlines
a positive first impression. Verbally, the theme is often introduced on the and stories. Visual development cool tools include
cover, either directly or subtly. While some staffs desire a custom cover that photography, typography and graphics.
is exclusive to their school, others prefer to select a predesigned Jostens SPIN-OFF
Studio cover. Key words, phrases or ideas that support the main TITLE PAGE
theme or catch phrase through word choice or
DIVIDER concept and are used for each section of the book or The first page of the yearbook makes a positive first
content modules. These unify the book and highlight impression and provides critical reference information.
Indicates a new section and provides design continuity throughout the coverage.
the yearbook.

ENDSHEET

The heavy paper between the cover and the first and last pages that helps
hold the inside pages into the cover.

FOLIO

The page number and word or images that might accompany it.

INDEX

An alphabetical directory of every person, team, group, advertiser and topic
featured in the words and photos on the pages of a yearbook.

OPENING

Introduces the story of the year and explains the yearbook’s concept.
Includes the title page and the first spread(s) of the yearbook.

54 TERMS THEME 55