Page 59 - Jostens Yearbook_Adviser Guide

3.2 WHERE READERS When designing your theme, consider the following guidelines in
addition to including thematic elements on most yearbook spreads:
SHOULD SEE THEME

IN A YEARBOOK

While it’s true that elements of a yearbook’s theme should

ideally be seen and felt on every page of the book, there are
specific pages designated as part of a yearbook’s theme
package that have the sole purpose of developing and

supporting a book’s theme.

The theme package is considered the main areas where the theme concept is visually and
verbally represented to the readers. It begins with the cover, which makes a striking first
impression. Next, the endsheets create a bridge between the cover and inside pages. The
title page officially introduces the book to its readers.

Book content is held between the opening and closing spreads. These pages provide the
stage for the theme drama to unfold. The opening and closing spreads incorporate thematic
copy that explains the theme—what it’s about and how it relates to the school, the students
and the year. This story is continued on section divider pages, or dividers, which carry James Bowie High School, TX
the theme throughout the book and mark each new section. The parting page, the last
page of the closing as well as the last page of the yearbook, makes a last memorable
statement on the theme. Theme copy should follow journalistic conventions and incorporate COVER (FRONT, BACK AND SPINE)
the voices of the school through the use of quotations, however, it is often written in a more
personal style that reflects the personality of the theme. ■ Book title and year on the front cover
Reference items such as folios, index, contents listing and colophon are often part of ■ Introduce, or at least tease, the theme logo or slogan on
the package. While these items may not contribute to the theme verbally, they often include the front cover
visual components of the theme that add to the overall continuity of the book. ■ Book title, year, school and volume number on the spine

■ Design uses visual techniques that can be repeated inside
■ Back cover may be designed, if appropriate
The theme package is considered the main

areas where the theme concept is visually and
verbally represented to the readers.

58 SECTION 3.2 WHERE READERS SHOULD SEE THEME IN A YEARBOOK THEME 59