Page 65 - Jostens Yearbook_Adviser Guide

MAKE IT EASY

VISUALS GOOD TO GREAT THEME DEVELOPMENT
The Yearbook Avenue Digital
Classroom has hundreds of At this point, the staff should look at a variety of graphic GOOD: Start with the basics: brainstorming. The focus here should be on quantity, not quality. This can be done
resources ready for you to use. We and typographic techniques that can help unify the as a whole class, or individual response where students are expected to contribute a specific number of ideas.
recommend the following lesson theme presentation. As students come up with ideas, advisers will likely notice that many fall into different categories:
plans as being especially helpful ■ Logo: Creatively set your slogan in type for style
for theme development. Scroll to and emphasis. ■ Number-related (year, volume)
the bottom of the homepage to find ■ ■ The community (school spirit/school identity)
them, or search for Start Right. Colors: Introduce and repeat colors throughout for a
sense of continuity. ■ The individual (personal identity)
■ Graphics: Use lines, tints, screens and textures for ■ Art (something visual driving the idea)
7 ST AR T RIGHT 1.5 — TEAM BUILDING emphasis and organization. ■ Storytelling (perspective, personal narrative)

MINUTE Goal Tending ■ Typography: Use selected fonts only to enhance the ■ Time (a specific moment or event)
STARTER
theme and create continuity.
OBJECTIVES 21ST CENTURY SKILLS
STEP 1 | LEARN (5 MINUTES) In this lesson, students think critically about how their staff Take the ideas and group them into categories like those above, assigning individual teams to work on a specific
structure echoes real-world corporate structure. They also
Students will view Start Right Presentation 1.5 - Staff Structure ■
to understand how their staff structure echoes the real-world collaborate to critique last year’s book and make goals for Artwork: Incorporate or adapt cover art to unify
themselves.
of business. category instead of concepts.
COMMON CORE
STEP 2 | PRACTICE (25 MINUTES) STATE STANDARDS book design.
Students will be divided into small groups based on the Interest
Survey they completed for Start Right 1.3 and your staff ELA-Literacy.L.9-12.1, CCRA.L.1
structure. Demonstrate command of grammar and usage when
Using Start Right Activity 1.5 - Book Critique, students will work speaking or writing. ■
in small groups to evaluate last year’s yearbook and develop ELA-Literacy.L.9-12.2, CCRA.L.2 Photos: Incorporate specific photo styles to give the
goals for this year’s yearbook. Demonstrate command of capitalization, punctuation
and spelling.
Note: These should be goals to improve the book, not goals ELA-Literacy.SL.9-12.1, CCRA.SL.1
aimed at improving the staff or individuals. Participate effectively in a range of collaborative theme a unique look.
If you do not have extra copies of last year’s book, use a discussions.
previous book or a book from another school. ELA-Literacy.SL.9-12.4, CCRA.SL.4
Present information, findings and supporting evidence.
STEP 3 | USE (10 MINUTES) ELA-Literacy.W.9-12.4, CCRA.W.4 ■ Specialty Techniques: Use fold-outs or die-cuts to
Students will create goals for themselves and for the staff using Produce clear and coherent writing that is appropriately THEME BRAINSTORM
Start Right Activity 1.5 - Goal Tending. This exercise may serve organized.
as an exit ticket assessment. ELA-Literacy.W.9-12.7, CCRA.W.7
To do: Editor or adviser should create a Page Ladder (1-5 hrs). Conduct short research projects to answer a question. dazzle readers, if they reinforce the theme.
» Reference last year’s yearbook. Page topics usually ISTE STANDARDS
stay the same from year to year.
» Yearbook Avenue has the ability to flow last year’s ISTE 1A: Apply existing knowledge to generate new ideas.
ladder onto this year’s ladder, but you should still 1C: Use models and simulations to explore complex Choose one of the following six theme categories to explore. Repeat until you’ve completed four different categories.
expect to spend some time refining it. systems.
» Create a paper ladder to hang on the wall AND 4A: Identify authentic problems and questions
complete the ladder online on Yearbook Avenue. for investigation. TIMING • Number-related (year, volume) • Art (something visual driving the idea)
» Deadlines are easiest to meet if topics are covered 4D: Use multiple processes to explore alternative • The community (school spirit/school identity) • Storytelling (perspective, personal narrative)
chronologically, which may require rearranging pages
from what has been done in the past. solutions. • The individual (personal identity) • Time (a specific moment or event)
» Use the colored sticky notes included in your
yearbook kit to organize content on your ladder. Category _________________________________________ Visuals/ideas/interpretations

Each deadline should be assigned a different colored The theme brainstorming process is extensive. Many
sticky note.
» Pages to not need to be submitted in numerical order, 30-50 words that immediately come to mind
but facing pages, or double page spreads, should be
submitted in the same deadline. yearbook staffs do the majority of their theme development
» Reference school activities calendar, page deadlines
(viewable on the Yearbook Avenue homepage no later
than mid-August) and last year’s yearbook as you
create your ladder. Page topics usually stay the same in the spring, after production is complete. This allows
from year to year.
Do you have an idea for a 7-Minute Starter? Email us at 7-Minutestarters@jostens.com an experienced staff to hone ideas and leave behind a
14-0615 The kernel (your central idea)
legacy for the next year’s staff. Imagine starting the school
year with your theme package already planned. That frees
7 ST AR T RIGHT 3.2 — THEME up more time in the first few weeks of school to focus Phrases (longer, more developed than words alone) that relate to your idea

MINUTE Verbal Spin-offs on teaching necessary photo, writing and design skills
STARTER
instead of the time consuming process of planning your
OBJECTIVES 21ST CENTURY SKILLS
STEP 1 | REVIEW & PRACTICE In this lesson, students learn more about visual and yearbook’s direction. Category _________________________________________ Visuals/ideas/interpretations
(20 MINUTES) verbal theme spin-offs, which are used by advertising
and marketing professionals in the business world. Their
Students will develop their knowledge of theme by analyzing creativity and collaboration will yield a more authentic 30-50 words that immediately come to mind
spreads from several different yearbooks. learning experience.
» Students should receive Start Right Handout 3.2 - Staffs that participate in summer workshops or camps
Theme Matching to use while viewing Start Right COMMON CORE
Presentation 3.2 - Theme Matching. STATE STANDARDS
» Students will identify the spreads from the presentation
that correspond with the correct cover shown on may choose to develop their theme in that setting.
the handout. ELA-Literacy.L.9-12.1, CCRA.L.1
Demonstrate command of grammar and usage when
Note: Answer key is at end of presentation and should be used speaking or writing.
as a discussion starter on theme. ELA-Literacy.L.9-12.2, CCRA.L.2 Consider a field trip if time and budget allow. A one-day
Demonstrate command of capitalization, punctuation
STEP 2 | LEARN (10 MINUTES) and spelling. The kernel (your central idea)
Students will learn about and take notes on direct and indirect ELA-Literacy.L.9-12.3, CCRA.L.3
verbal theme spin-offs as they view Start Right Presentation 3.2 Make effective language choices for meaning or style. retreat with attention focused on theme development can
- Verbal Spin-offs. ELA-Literacy.L.9-12.5, CCRA.L.5
Note: Before presentation, adviser should view speaker notes Demonstrate understanding of figurative language and
word relationships.
below each slide. be an enjoyable way to plan and celebrate as a team.
ELA-Literacy.L.9-12.6, CCRA.L.6
Acquire and use domain-specific words.
STEP 3 | PRACTICE & USE ELA-Literacy.SL.9-12.1, CCRA.SL.1 Phrases (longer, more developed than words alone) that relate to your idea
(15 MINUTES) Participate effectively in a range of collaborative
Students will learn how to develop verbal theme spin-offs discussions.
as they complete Start Right Activity 3.2 - Spinning Off in all ELA-Literacy.SL.9-12.1b
Directions. They can use Start Right Handout 3.2 - Good to Go Work with peers to promote civil, democratic discussions.
Themes as a brainstorming tool for their theme or select one of ELA-Literacy.SL.9-12.1d
the themes to use. Respond thoughtfully to diverse perspectives.
Note: This activity would be appropriate to use as an exit ticket. ELA-Literacy.W.9-12.4, CCRA.W.5
Plan, revise, edit, rewrite or try a new approach.
TO DO ISTE STANDARDS
A class Pinterest account should be set up for staff to use to
gather visual inspiration. ISTE 2B: Communicate ideas effectively using a
variety of media. The best themes are created in the
2D: Contribute to project teams to produce
original works. © 2018 by Jostens, Inc. All Rights Reserved.
spring by an experienced staff.
Do you have an idea for a 7-Minute Starter? Email us at 7-Minutestarters@jostens.com
14-0615
THEME 65