Page 18 - Zulaikha Nur'Saiha Final E book

Creative Brief / Design Brief

In addition, try to interact with the viewer while implementing a promotional campaign. Research on what
our audience wants, and get them excited about promotional items so they can share it with their friends.
The trick to catching the audience's attention is to use a clear and enticing style with care and appropriation.
Social media has a massive impact on the event industry due to details being updated and published for
events to raise awareness of events running thus attracting a large number of potential visitors to increase
the event's profit. Promotional item can be brought via Facebook, Twitter and websites this affects events
easy access to buy online which increases the number of people attending due to time savings to buy the
item. Technology has brought a massive shift to the event industry. The online platform is designed to provide

the public with details of future events and events. With the emergence of new technologies, organizers will
continue to reach new consumers through this medium.

The Putrajaya International Hot Air Balloon Fiesta
Media Platfoms :

1. Website
2. Facebook
3. Instagram