Page 14 - Zulaikha Nur'Saiha Final E book

Survey / Interview

From the article Motivation and Loyalty Factors for Festivalgoers: A
Case Study From Putrajaya Hot Air Balloon Fiesta in Malaysia by Ng Kok
Meng, note that the world has witnessed the wonderful growth of collat-
eral festivals. Tense competitions between host communities in Malay-
sia.

It is important that organizers of festivals understand tourism Motiva-
tions for attending the festival in order to achieve a higher-performance
promotion of the event Place and plan for marketing. The purpose of
this study is to investigate whether Festivalscape factors influence the
motivation of the participants and the behavior of the patron through
the most. An international event in Putrajaya, Malaysia.

The findings of this study answered the research question that festi-
valscapes have a significant impact on attendees’ motivation and
loyalty behavior. In addition, study findings revealed that the type of
guests has a significant impact on the festivalscape factors i.e. only
local residency was supported. Despite the study results differed from
previous literature, findings of this study extended the literature on festi-
valscape related to the events and tourism research and provided
empirical support on its effect on motivation and loyalty.

Festivalgoers’ Motivation and Loyalty Factors: A Case Study
of Putrajaya Hot Air Baloon Fiesta in Malaysia
by Ng Kok Meng

http://globalbizresearch.org/files/dt733_grrthlm_ng-kok-meng-458609.pdf