Page 10 - Zulaikha Nur'Saiha Final E book

SWOT Analysis & PEST Analysis

- Sarawak famous for its culture, its crafts S
and its cuisine. P
- First event in sarawak where hot air
balloons were introduced.
- The ticket sale will go to the organizers'
chosen charities.
- Admission to this event is free. - People who afraid of high
- The event in the middle of the town - No traveler in Malaysia is usually skip this kind of event.
of Kuching is very strategi
permitted during the - some people always imag-
corona virus. ining something bad before
- Expensive tax fees. they even go there.
- Do not have an identity like a logo or - High involment from - People are overprotective
taglines goverment. to this type of event that
- Lacking approaches. - highly protection of the might cause a risk.
- Don't have interesting sarawak related
advertisements. same events.
- Lacking the Media Platform.

- Place sarawak on the map as the event grows
in stature and recognition for international
balloonists. E T
- Could make it bigger and a yearly event.
- Presenting Sarawak to the world for its
places of race, culture and beauty

- Reliance on foreign balloon - Intense competition with the
pilot. existing event.
- Conflict with other event - Some people rather watch it
organiser. through tv or phone than
- Unpredictable harmful virus, which could - Seasonal cash flows. expriencing themself.
cause a postponed event to take place.
- Other countries which could o er the same - Need a usual promoting in
event, too. order to attrach attention
- Unpredictable weather to ying the balloons.
regularlly.