Page 12 - Zulaikha Nur'Saiha Final E book
P. 12
Product Life Cycle
The hot air balloon is the key com-
modity to be marketed in conjunc-
tion with the Sarawak feature to
attract tourists and local public.
Product
The solution to achieve a new
People are adhesive with the tech- brand is to come up with a strong
nology, and the best method for identity that can make people
marketing the event is social quickly identify them by a touch of
media. Besides we can market the Solution sarawak elements
goods as souvenors Promotion
Design Media Idea & Concept
The idea is to come up with a concept
First media is online portal like website, featuring Sarawak illustration with a
twitter , instagram, etc. Cooperate next floating hot air balloon and play with a
with items and merchandise that have vivid bright color manit motif.
been printed with theme design
