Page 15 - Zulaikha Nur'Saiha Final E book
P. 15
Observation
- Used market segmentation and PEST process, which
has acted as a strategic planning tool for the project
to be built in order to introduce the product more effi
ciently.
- focus on the re-branding of the Borneo Hot Air
Balloon Festival to Sarawak Tourism.
- The goal is to establish a new identity.
- found a method for creating a new logo
