Page 11 - Zulaikha Nur'Saiha Final E book

Market SegmentatioN

Demographic Psychographic

- from 6 - 60 years old. - Interests enjoy going out,

- Family Socialising.
- Gender : 50% female and - Not scared of high.
50% male - Open minded on Expreri-
encing and learning new

things.
- middle to upper class

Behavioral Geographic

- Likes to learn different cul- - International appeal and
ture Local
- love to do the same thing, - From the county that have
Loyalty. climate differences
- Apprreciate differences - From Region that never
- Respectful to other region. organise the same event.