Page 7 - Zulaikha Nur'Saiha Final E book

Significance of the project

Graphic design promotion is an attempt to inform, persuade or interact, and to invite the audience to influence spouse to join the event.
Since the goals of the festival are international tourism, advertising approaches do likewise. The goal is to encourage their interest in the event.
In one case, the desired action is for the participant goals to come to the event. Promotional goals include generating interest in Sarawak
culture, getting people to know our culture, providing information, retaining loyal audiences, the tourists, and finding potential audiences, as
well as allowing local and fiesta visitors to get a close-up view of the hot-air balloons while the brave-hearted can take a trip through the
beautiful floating wonders. Any promotional strategy can seek to achieve one or more of these objectives :

1. To create their own logo event: people don't know who they are or who they are and what they are doing. One logo will speak the event
identification information.

2. Designing their promotional item: advertisement information such as flyers, banners, posters, brochures, etc.

3. Using social media and website to promote it: identify the audience and increase visitors.