Page 3 - Zulaikha Nur'Saiha Final E book
P. 3
Executive Summary
This idea is about Borneo Hot Air Re-branding Sarawak balloon festival The solution to
encourage Sarawak through this fascinating event to attract the visitor is also addressed by
Tourism. Sarawak has recognized its unique and varied history and it was one reason to draw
tourists to come here. But it didn't bring any solution, so I decided to combine the exciting hot
air balloon with the idea and concept of sarawak and make it more different than the other
hot air balloon organizer. The idea comes out with an illustration of a portray sarawak city with
a floating hot air balloon in it and a touch of sarawak manit motif with a bright colorful color.
The choice of media that audiences use to approach is the website and social media, such
as facebook , instagram , twitter and more. In addition to the additional cooperate item and
the merchandise, the entire approaching method can be completed.
