Page 5 - Zulaikha Nur'Saiha Final E book
P. 5

Problem Statement










                 The festival is fairly new, and the promotion of the festival to the tourists is weak. According
               to my polls, the local barely knew about this event, and when I ask my friends who live on the
               peninsula they do not even know about the event either. They need to show their identity Yet
               the logo is a key element of the brand identity as well as a statement of intent and should
               convey the meaning of the brand, event or campaign. All brands should build the overall
               image consistently starting from the logo itself. As we can see this festival is faced with a lack
               of communication in Graphic Design (Advertising). In Graphic Design, Communication plays
               a major role in promoting subject matter to spread it to the public so that they get the infor-
               mation about it. There have been some successful attempts, but due to the lack of a lot of
               promotional items, it doesn't draw people much interest. They need to be changed if they
               want to pursue the tourist but similar to the local people who need to participate to make it
               more vibrant. More promotional research needed for involvement in this area and successful
               strategies for reaching the local and tourist attractions. It has been shown that low promotion
               turns out to affect the festival and is a problem for the organizer. If the target audience is
               unable to connect on the promotion, they can become uninterested in the festival, leading
               to unexpected events and difficulties in organizing it again. Addressing these approaches
               would give them the wisdom to encourage it in the future, as well as lead to a greater under-
               standing of the culture that plays a major role in promoting it. This study is aimed at investigat-
               ing successful promotional approaches for improving this festival. Identify the most relevant
               issues in this study and propose a particular foreign promotion strategy.



               1. Do not have their own logo.

               2. does not have any promotional item.

               3. lack of communication in Graphic Design,
                   social media and website.
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