Page 4 - a private pool villa in a romantic sphere
P. 4
Intangibly, Bali has a divine charm. Every single day the
islanders in Hindu faith give an offering to live its divinity. This divine
energy is the power that will remain alluring foreigners to come up and
spend their vacations in the island. A visitor is also divinely treated
during his visit into the island. Immerse in the myths of the mystical
island. A unique experience. A one stop shopping tourist destination
island.
The robust flourishing industry creates an everlasting-
growing competition. A customer might get overwhelmed of where
to stay amid so many options. In common senses, people perceive all
villas get almost same design, featuring private pool, kitchenette,
living room, bathtub, Jacuzzi and other facilities. Over crowd, you are
tucked in one corner.
The mushrooming villa industry causes the market saturated.
What we need to do, to cope with the situation is to focus on the
targeted markets and provide them with what can fulfill their needs
while staying with you. You can’t sell products that your prospective
customers don’t need. Make your products different from
competitors. This is a strategy how to stay ahead of your competitors.
Make the differentiation of your brand distinct, to strongly woo the
interest of your prospects. The more distinct is the more visible. Voice
it loudly.
A private pool villa in a romantic sphere is the main idea to
draft a niche villa concept to finish. The term of romantic becomes the
essence of my writing this book. Romantic sphere makes a villa totally
different from other villas in general. I tried to draw all aspects that