Page 51 - SGK Tieng Anh 9 thi diem tap 2_Neat 1 (2)

SKILLS 2
Writing

Listening Persuasive language for advertisements

4 Look at these advertising examples from the
1 Look at the pictures and discuss with your websites of some space tourism companies.
partner what is happening in them. Can you Underline the words/phrases that you think
guess what the recording is about? Now listen make the advertisements sound more
and check. persuasive.

‘ Become a lunar explorer. Join the greatest private
expedition of our time.’
‘"O BNB[JOH MJGF DIBOHJOH FYQFSJFODF ’
‘3FBEZ 5P #FDPNF "O "TUSPOBVU ’

Language skills
To highlight the good qualities of a product/
service, persuasive advertising language
often uses:
t TIPSU CVU QPXFSGVM FBTZ UP SFNFNCFS
words or phrases
t BDUJWF GPSNT PG UIF WFSCT
2 Listen again then answer the questions with t TUSPOH FNQIBTJT PO UIF SFBEFS CZ VTJOH
NO MORE THAN THREE WORDS. ‘ZPV’, the imperative, or questions
1. What are the three purposes of space tourism? Some useful adjectives for advertisements
___________________________________________.
2. Where has Space Adventures own clients to new good/better/best free
fresh
safe
great/greatest
since 2001? delicious wonderful special
___________________________________________. unique high/highest leading
3. What is the name of the service with which clients lifetime world’s greatest amazing
can leave the ISS and oat above the Earth?
___________________________________________. 5 Can you guess what is being advertised?
4. What is Virgin Galactic preparing to launch? Find the answer in the box.
___________________________________________. 1. ‘Bake the Very Best’ a shampoo product
5. What are the words that were used to criticise 2. ‘Shine with life’ a chocolate product
space tourism? 3. ‘The best co ee for the best YOU’ a co ee product
___________________________________________. 4. ‘Green clean happy machine’ a tourism slogan
5. ‘Timeless charm’ a fuel-e cient car
3 Match the numbers to their references, then 6. ‘ Have you met Mr Goodbar? Good? a bakery slogan
listen and check your answers. You bet!’
A. the number of people who have signed up 6 Write a short ad (2-4 sentences) to advertise
1. 2018
to travel into space with Virgin Galactic. these products. You can use strong adjectives,
active verbs, imperatives, comparatives,
2. 100 kilometres B. the price of the deposit for a space ight questions, etc.
on a Virgin Galactic spacecraft.
3. 700 C. the distance from the moon that clients a. A new detergent product
can be taken to.

4. 50 D. the year when Space Adventures plans to b. " OFX ZPHIVSU QSPEVDU
launch its ‘Circumlunar Mission’

5. $250,000 E. the number of countries the 700 clients c. " OFX NPEFM PG CJDZDMF
come from.

55 Unit 10/ Space Travel