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104                         Creativity

            better. In a completely familiar situation, the search process is so constrained
            that there is only a single option to consider in each successive problem state.
            We then say that the person knows what to do; he has mastered the task. The
            successes of chess-playing computers against the best human players illustrate
            how effective analytical problem solving can be in stable task environments,
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            particularly when backed by the memory and speed of electronic hardware.
            Analytical thinking is nevertheless limited in ways that are unrelated to pro-
            cessing capacity. As mathematical derivations from a set of axioms cannot lead
            to a theorem that contradicts those axioms, so analytical thinking cannot find
            any solution that is not included in the search space in which it moves. To
            reach all possible solutions, the mind must be able to jump over its own axi-
            oms and move sideways from one search space to another.


                                The Theory of Insight

            If the theory of heuristic search through a solution space is at least approxi-
            mately accurate as a theory of analytical thinking, how do the alterations in
            mode and tempo in the insight sequence arise? Why do people encounter
            impasses on problems which they are, objectively speaking, capable of solving?
            Once they have entered an impasse, by what processes do they break out? 38


                            The Causes of Unwarranted Impasses

            If a person is faced with an unfamiliar problem, he cannot know with cer-
            tainty which interpretation of it will turn out to be most useful. In a turbu-
            lent and imperfectly known world, there is no guarantee that the biases laid
            down in the course of experience are predictive of which knowledge elements
            are most useful for solving a current problem. The perceptual encoding rules
            acquired  in  past  experience  will  nevertheless  execute  and  construct  some
              initial  representation of the problem. An unfamiliar problem might give rise
            to  an  initial  representation  that  accidentally  activates  knowledge  elements
            that are not, in fact, useful for constructing the solution. Once activated, those
            knowledge elements constrain further retrievals from the knowledge store via
            inhibitory links as well as by hoarding the available activation. Consequently,
            activation  might  not  spread  to  those  knowledge  elements  that  are  crucial
            for the solution. The result is an unwarranted impasse; the problem solver
            possesses the knowledge needed to solve the problem but fails to retrieve it.
            This explanation was already formulated by Woodworth in 1938: “When, as
            must often happen, the thinker makes a false start, he … falls into certain
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